Target your service area, pick the right keywords, block the wrong searches and track the calls your ads produce.
Search ads put your company in front of homeowners at the moment they are looking for a sweep. Done carelessly, they can also spend money on clicks that will never book. These basics keep a campaign pointed at real jobs.
Target your service area
Set location targeting to the area you actually serve, and to people in that area rather than people interested in it. Exclude places you do not want to drive to.
Choose keywords by service
- Group keywords by service, for example inspection, cleaning, repair and dryer vents, with ads and landing pages for each.
- Use phrase and exact match for your core terms, and review the search terms report regularly.
Add negative keywords
Block searches that will not turn into jobs, such as job seekers ("jobs", "salary", "hiring"), do-it-yourselfers ("DIY", "brush kit") and the names of retailers if you do not sell products.
Make calling easy
Use call assets so mobile users can tap to call, show your hours, and make sure the phone is answered during the times your ads run.
Track calls, not just clicks
Use call tracking so you can see which campaigns and keywords lead to booked jobs. Judge the campaign by booked work and revenue, not by clicks.
Plan for the seasons
Search demand for chimney services changes through the year. Adjust budgets and messages for the busy season, and promote off-season work such as repairs in spring and summer.
Google Ads management is part of membership. See For Chimney Companies.
